MailChimp

MailChimp is among the most popular email marketing apps. Integrating it into GearPlug is perfect for developing more accurate and effective email campaigns.

Even better, you can integrate different MailChimp audiences using GearPlug to move users between audiences. This opens the doors to better communications with your subscribers, improving user experience.

Mailchimp offers a couple of options as a source and target.

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As a source

As the source Plug, MailChimp allows for two actions, both related to information gathering.

• New subscriber: This is the simplest option, extracting data from each new subscriber on MailChimp. You may use this action to transfer subscriber data to other apps.

• New unsubscribe: It’s the opposite to the previous action. It extracts data from contacts who unsubscribe from your list. This way, you can keep a record of terminated subscriptions or use this information to send contacts to other lists.

Pro Tip: You may use the “New unsubscribe” to move contacts between MailChimp audiences. For instance, you may use this action with the same MailChimp connection as the target, with the “New subscriber” action and a different audience. This way, you can send contacts from one audience to another.

As a target

Integrating MailChimo as a target Plug also offers a couple of actions, somewhat similar to their source counterparts.

• New subscriber: Uses de data from your source app to create a new subscriber in your chosen audience.

• Unsubscribe record from list: Uses emails extracted from your source app to cancel the corresponding contact’s subscription to your audience.

Pro tip: You can use “Unsubscribe record from list” and the source action “New subscriber” to cancel subscriptions from contacts logged into other audiences.