# Target actions

Integrating ActiveCampaign as your target lets you use information from other apps to create or update records in your CRM modules.

6 actions allow these changes:

* **Create a new contact**: Records new contacts.
* **Subscribe new contact**: Registers new subscribers into your lists.
* **Unsubscribe contact from list**: Cancels subscriptions from your lists.
* **Create a new deal**: Creates new deals.
* **Create a note to contact**: Updates contact notes.
* **Add a contact to an automation**: Assigns contacts to automation flows.